Thursday, 25 September 2008

Project 10 to the 100

Hippo Morph by Aizxana on Deviant Art

Google wants us to change the world and is willing to pay $10million for the best ideas.  A great example of a very simple idea that appears on the Youtube video on the competition web page and which neatly fits in with the animal theme that seems to be appearing on this blog, is the 'Hippo Roller' a rolling cannister that allows villagers (mainly in Africa) to more easily transport fresh water.

Coincidently this week we have been given a number of interesting lectures by Dr. Eyþór Ívar Jónsson of the Copenhagen Business School on techniques for idea generation and opportunity recognition.  Two particularly interesting techniques were mind mapping (FreeMind is free software for doing this, see also Imindi a social network based upon mind maps - currently in Beta) and Blue Ocean strategy.  Over the next few days I will be uploading the mind maps I have created to see if I can find an area in which there is an opportunity to change the world and then attempt to use a Blue Ocean Strategy to map the current state of affairs within that field and how they might be changed to create a new idea - hopefully to change the world...

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