Top 4 - Bottom 1 - Advertising - Me No Fry!

Ok so I have been a little slack with my updates lately but here is the second in the series of the Top 4 - Bottom 1 advertisements of all time.  It's the 'Me No Fry' commercial which featured a number of eggs dancing and rapping in the street and trying to avoid being fried by the sun!  I'm not sure why, but this ad 'cracked' me up and the song and corresponding message has stuck with me since my childhood.  Even more impressive this ad was put out by a non-profit anti-skin cancer organisation proving that you don't need a lot of money to make a great ad - all the giant corporations who consistently put out tripe take note!  To tie this all in to my marketing course, I found that the whole campaign was followed up with much research into its affect on attitudes toward skin cancer and skin protection (see here, here and here).  A great example of following up your advertising campaign with some sort of research as to whether it has achieved its goal (this goal may be slightly more noble than trying to increase the obesity of the general population...)

Ok so enough of my rambling let's see the commercial... well this will teach me for starting to write a post without having the video to back it up!  But unbelievably I can't find this online anywhere despite having spent the last hour or so looking for it!  Now I know I'm not alone as the following quotes from a 2003 study would suggest 

“... me no fry with the egg. I used to love that ad”.

(Year 11 male)

"The ‘Me No Fry’ campaign was also recalled by participants in half

the groups, which could be considered surprising given that the

campaign took place during 1990-1996."

So I'm issuing a challenge to all you readers (or Mum as the case may be),  find the commercial and send me the link so I can embed it here and share the brilliance!  I have already emailed the Cancer Council Australia who do great work (and who you can donate to by following the link) to see if they can provide this for me.

The Top 4 - Bottom 1 is back...

Some of you will be familiar with the Top 4 - Bottom 1 format which ranked my experiences as I travelled around the US and South America. I had completely forgotten about this until one of my class mates sent me a link to the Times - Top 50 websites of 2008, reading this list I found a few great sites I'd never heard of before (e.g. Askmen, Afrigadget), a few great sites I knew about (e.g. WikiTravel, Open Source Food) and a few I didn't really agree with (e.g. PopSugar, The Nest) which may portray my personal interests more than the quality of the sites themselves so anyway check out the list and decide for yourself... Or if you don't want to decide this or a bunch of other entrepreneur related things for yourself and you trust me, I am going to be posting an authoritative Top 4 - Bottom 1 lists for a number of different categories - scientific discoveries, medical breakthroughs, green technologies, websites, companies and Dragon's Den pitches.

To kick it off, given that I am currently studying marketing, over the next 5 days I will be posting the Top 4 - Bottom 1 advertisements of all time. Starting at number 4 (although I haven't yet completely thought this through - so I reserve the right to change its ranking at anytime) is this absolute gem starring Brain from The Thunderbirds.






Now to be fair I love this ad but I have never bought a bottle of Drench water... Maybe it's because I never buy bottled water or maybe its because I have never seen it in the shops but I'm sure if I was going to buy some bottled water and it was available I would buy it - hence I can justify putting it in at number 4